How SMEs can get to know their ‘buyer persona’ to increase sales

“With ten thousand page followers, why can’t we sell any products?” This important question came from Thai SMEs who participated in Boost with Facebook, a digital marketing skill development project. The reason behind this challenge is that the entrepreneurs did not have an understanding of their customers. As a result,

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Inspired to lead: on a journey towards entrepreneurship

Nguyen Thai Anh is a 22-year-old freelancer in Yen Pong, Bac Ninh Province, Vietnam who has his sights set on starting his own business one day. In a resourceful pursuit towards this goal, he found the Young Southeast Asian Leaders Initiative (YSEALI) program which focuses on developing youth leadership

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