Marketing planning
All successful organization strategies start with planning. Marketing planning involves forecasting the future market environment, and then selecting the optimum goals, objectives and positions to have the best chance of success in that environment.
There are different levels or hierarchies of objectives in an organization. They are:
Organization
What does “big data” mean for nonprofit organizations?
The private sector has used predictive analytics for many years, but it is still not widely used in the nonprofit community. Yet, predictive analysis can be a powerful tool for nonprofit organizations to improve operations or program design to ensure that beneficiaries can be empowered more efficiently and effectively.
Welcome
How SMEs can get to know their ‘buyer persona’ to increase sales
“With ten thousand page followers, why can’t we sell any products?” This important question came from Thai SMEs who participated in Boost with Facebook, a digital marketing skill development project. The reason behind this challenge is that the entrepreneurs did not have an understanding of their customers. As a result,
Advancing Equity and Inclusion in Industry: A Celebration of International Women’s Day
Marked annually on March 8th, International Women’s Day (IWD) is an opportunity to recognize and celebrate the achievements of women and to contribute to a growing global community committed to taking action against gender bias and towards greater social inclusion.
Kenan Foundation Asia joins the celebration of this important
Agriculture’s digital transformation: helping farmers boost their businesses online
The COVID-19 lockdown and associated travel restrictions have impacted over eight million farmers across Thailand and required many farms to close temporarily. Yet, amidst this challenging economic crisis, digital transformation is escalating at a rapid pace.
To help ensure Thai farmers can benefit from a smart and sustainable digital future,
STEM learning builds 21st century skills for students and teachers
“Teaching is not merely about providing knowledge to students. It must answer the question of what students can do with that knowledge in the future. I have realized that STEM can help,” shared Ms. Dau Van Nga, a physics, technology, and informatics teacher at Xuan La Secondary School in Tay
Using social media to promote your CSR project
Five seconds. That’s the average amount of time you have to capture someone’s attention on social media. Five seconds is even less than the average attention span of a goldfish.
Social media usage is one of the world’s most popular online activities. According to Statista, “in 2020, over 3.6 billion
How Does Getting out of the Classroom Help Students Enjoy Learning?
“Getting out of the classroom and engaging in learning activities gives students the opportunity to integrate knowledge from many different subjects, while using different skills. Students become excited and are eager to learn more things,” said Ms. Jirawan Nachai, a math teacher at Ratchaprachanukroh 23 School, Phitsanulok.
The
How Does Using Games in the Classroom Train Students to Learn Science and Math?
“Science is a subject that requires a lot of memorization; if I always teach in the same manner, asking students to recite content, it would be very boring,” said Ms. Chompoonuch Rimnongruea, a science teacher at Ratchaprachanukroh 51 School, Buriram. Though Ms. Chompoonuch’s comment speaks to a desire for
Teaching So That Students Love Learning Math
Ratchaprachanukhro 45 School in Kanchanaburi is a school for disadvantaged students. Many lack financial resources and teaching support, making it challenging for students to fully immerse themselves in the learning experience and to have confidence in themselves as learners.
Ms. Deethana Yamwong, a math teacher at the school said,