Kenan led the GHB Seniors Got Talent project to enhance entrepreneurship and online marketing skills of senior citizens. Under the project, Kenan tailored its small business curriculum to meet the unique needs of senior citizens, using tools such as Business Model Canvas, and leveraged its Boost with Facebook curriculum. By helping senior citizens get online and develop sound business models, Kenan is strengthening the ability of hundreds of businesses to optimize their use of Facebook and access new markets.
The workshop was delivered directly to 100 senior citizens who were either GHB retired staff or clients. These new senior entrepreneurs received advice to help them leverage social media to reach new audience and grow their businesses.
