Social media plays a significant role in promoting local businesses by creating engaging content and telling interesting stories about products and services. To support local female entrepreneurs in Chiang Khong District and Wiang Kaen District, Chiang Rai Province, Kenan Foundation Asia organized the event “Mastering the Art of Captivating Content and Photography” under the “WE Inspire” project, supported by the United States Department of State. Held on July 7-8, 2023, the event aimed to strengthen content creation and photography skills for the promotion of products and services suitable for each business through practical activities. A total of 131 participants enthusiastically took part in the program.