Small business

Research Project: Business Strategies Of Creative SMEs

Jan 26,2023

OKMD Knowledge Based Lampang City 1The Thai Office of Knowledge Management and Development (OKMD) (April 2013-October 2013)

Seeking to enhance the ability of SMEs to compete successfully in Thailand and the region, Kenan undertook a research and dissemination project financed by the Thai Office of Knowledge Management and Development.

The project focused on studying the business models and strategies of 40 successful Thai SMEs that had been recognized by the Thailand Creativity Awards in 2010 and 2011 through in-depth interviews and site visits. The knowledge on what makes a successful creative entrepreneur was then made available to the public through a report. A final presentation geared towards policymakers and entrepreneurs was also made, with the aim of guiding policy on SME development.

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