Small business

Beef Competitiveness Enhancement Project Phase I & II

Jan 26,2023

The Thai Department of Foreign Trade (FTA Fund) (April 2008-September 2011)

The Beef Competitiveness Enhancement Project was a two phase project sponsored by Thailand’s Department of Foreign Trade, Ministry of Commerce, under the Free Trade Agreement (FTA) Fund.

Implemented by Kenan Foundation Asia, the first phase of the project enhanced the competitiveness of beef feedlot farmer cooperatives in Sakon Nakhon, Nakhon Pathom, Mukdahan, and Sa Kaeo provinces through cluster development. The second phase of the project focused on regional market expansion and franchising. Thai beef feedlot farmers were struggling to successfully export their products to key regional markets. The situation stemmed from two related issues, namely, the segmented nature of the Thai beef industry and poor foreign perception of Thai beef. The Project bolstered the Thai Beef industry by enhancing its domestic operations, and by enhancing its reputation abroad. To achieve this Kenan staff utilized cluster development philosophies in designing program activities and conducted a study on the logistics of beef export to Cambodia, Laos, Myanmar, and Vietnam (CLMV) and methods to improve marketing strategies with brand development and franchising. Kenan also developed three franchising models, including a butcher shop, a steakhouse, and a burger kiosk, as alternative distribution systems for cooperative beef products.

Share this article


Kickoff Meeting for “Mekong Inspiring Women Entrepreneurs” Project

As a first step towards driving women’s empowerment, the kick-off ceremony for the “Mekong Inspiring Women Entrepreneurs” (WE Inspire) project took place on January

Discover new possibilities for your business with the project ‘Developing Entrepreneurs and Women Entrepreneurs to the Global Supply Chain Network’

The Small and Medium Enterprise Development Bank of Thailand (SME D Bank) and Kenan Foundation Asia have collaborated to strengthen financial, marketing, and technological

Vietnam’s Food Security in the Context of Climate Change

Based on the 1996 World Food Summit, food security is defined as the situation where all people, at all times, have both physical and