Lasting Communities

ThaiBev Leadership for a Better Quality Of Life

Jan 26,2023

ThaiBev (Thai Beverage Public Company Limited) June 2014 May 2017

Initiated under ThaiBev’s Community Smile program, the Leadership for a Better Quality of Life project demonstrates ThaiBev’s commitment to improving the quality of life for individuals where it operates, and to fostering livable, sustainable, and equitable communities.

The project works in Bang Kuwat, a quickly urbanizing community just 30 kilometers north of Bangkok that is home to one of ThaiBev’s largest distilling facilities, the Sura Bangyikhan Co. Ltd. There, Kenan and ThaiBev are strengthening local relationships, improving employee engagement, empowering community leaders, and promoting youth leaders to address the community needs of today and tomorrow, and ensure Bang Kuwat’s better future.

Since beginning in June of 2014, Kenan has implemented a participatory engagement process to bring together diverse stakeholders to work for common project goals. In addition, eighteen youth-led community projects, developed through the youth clubs established under the project and drawing on lessons learned at the youth leadership camp, are currently being implemented in local communities. Each youth-led community project concentrates on promoting the involvement of different actors within the community, including ThaiBev volunteers, to address identified community needs and create a better quality of life for Bang Kuwat residents. In 2015, the project directly benefited 748 young adults, 171 community leaders, and 450 ThaiBev employees.

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