Boost with Facebook: An Inclusive Digital Capacity Building Program for Thai MSMEs

Facebook (January 2019-December 2019)

Background:
A key element of Thailand’s Digital 4.0 strategy is to improve the digital skills of the country’s approximately 3 million MSMEs and increase the competitiveness of Thai entrepreneurs. However, some groups (rural communities, LGBTQI persons, people with disabilities, minority ethnic groups, and women) continue to face obstacles to accessing opportunities for quality work. Entrepreneurship and running a small business, however, enable marginalized individuals to fully participate in the economy and achieve economic equality.
Thailand has had a vibrant small business environment for generations, and the sector remains an integral part of the overall economy by accounting for approximately 42% of gross domestic product (GDP) and 80% of employment. In recent years, several factors, principally globalization, disjointed networks, and slow adoption of new technology, have decreased the competitiveness of Thai small businesses.

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Project:
“Boost with Facebook” will empower individuals, including those from traditionally marginalized communities, with the skills needed to build successful small businesses in the modern, digital economy. To do so, Facebook, Kenan, and its community partners will train small business owners and managers on how to build a digital presence through Facebook, engage customers, and drive sales. By encouraging entrepreneurship among vulnerable groups and building their capacity on 21st century business skills, the project will enhance the competitiveness of Thai small businesses while contributing to the formation of a more inclusive society.

Activities:
Facebook has introduced a Thai language version of its digital training curriculum covering key topics such as creating Facebook and Instagram business pages, using creative content tools, and growing your audience with insights. Facebook will conduct train-the-trainer (TTT) programming activities to equip Kenan’s network of trainers and partner trainers responsible for conducting small business training. Kenan and its partners will then use the localized curriculum to deliver trainings across all regions of Thailand, in partnership with a range of key resource and government partners.

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Expected Results:
Training will be delivered directly to over 1,000 small business owners and managers, of which at least 500 will be members of marginalized groups. The project will also develop Thai lead trainers who will embed the curriculum into their existing programming to support small businesses, thereby creating a powerful multiplier effect that can be sustained for years to come.

Partner List

Project Sponsor: Facebook

Lead Implementer: Kenan Foundation Asia

Government Partners:
SME Development Bank
ETDA E-commerce Promotion Office
Office of SME Promotion (OSMEP)

Community Partners:
Bangkok Rainbow
Business School, Khon Kaen University
Science and Technology Park (STEP), Chiang Mai University
The Redemptorist Vocational School for People with Disabilities
MPlus Foundation
Raks Thai Foundation
Alliance Anti Trafic
Ray Social Enterprise
Chumchon Thai Foundation
Mae Fah Rung University

Kenan Asia

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