Department of Industrial Promotion (DIP) (October 2015-February 2016)
With the aim of improving the international competitiveness of Thailand’s Bangkok and Samut Sakhon-based textile clusters, the Department of Industrial Promotion (DIP) enlisted Kenan’s business expertise.
Based on a wealth of international cluster development experience and research, Kenan developed a plan to enhance industry-wide coordination, reduce costs, and strengthen marketing efforts. The project began in October 2015 and will operate through February 2016, during which Kenan will host four seminars and a study tour for participants, as well as create a cluster roadmap to link textile firms with partner institutions. The seminars will cover marketing, branding, energy conservation, and e-commerce development. Kenan expects to train over 20 textile company owners and 200 owners of related SMEs.