The COVID-19 pandemic has led to significant and long-lasting changes in consumer behavior. Most apparently, a lot more people have become accustomed to ordering products and services online, and online shopping has become increasingly discovery-led, where more consumers explore new brands and products as they browse on the internet. These
The bridge of culture, the bridge to future
Art is one of many methods of human communication. Sometimes it helps portray the meaning that words cannot convey. It helps connect the shades of cross-cultural ideas to be seen as one big united picture. From the inspiration to preserve the art, culture, tradition, and lifestyle of Thai Lanna inherited
Young entrepreneur in the making
Nattawut Sutkesorn, nicknamed “Ice”, is a third-year student at Bangna Commercial college, majoring in Marketing. During his second year, he and his friend started experimenting with a cookie business in an online sales course. By joining the ‘Aspiring Hospitality Workers of Tomorrow’ project, Ice aimed to expand his knowledge further
Aspiring the New Gen Workers of Tomorrow
Kanokporn Rean-in, or Tong, is a 3rd-year vocational student majoring in marketing at the Bangna Commercial college. She is the youngest member of her family. Currently, Tong is helping her family business in Samut Prakan, a province adjacent to Bangkok, selling building materials such as rocks, soil, and sand. She
Women-owned business built on community and adaptability
A dream of sustainability and community in business
Whilst working her 9-5, Ms. Wannakanok dreamed of doing something for herself. Socially- conscious and creative, when Ms. Wannakanok traveled she would come home inspired to recreate and improve upon the handmade products she had seen on her journeys. Motivated by the
4 Lessons for Thai SMEs: From the ‘Unlocking SME Potential’ Seminar
Kenan Foundation Asia partnered with the Office of Small and Medium Enterprise Promotion (OSMEP) conducting the Unlocking SME Potential seminar with generous support from well-known Thai companies such as Banpu PCL, Facebook Thailand, SCG Cement-Building Materials, Ngern Tid Lor PCL, LINEMAN Wongnai, LINE Thailand, JD Central, The McKinsey Global Institute,
Understanding the environment for women-owned SMEs in Thailand
As COVID-19 continues, women-owned SMEs in Thailand have been significantly affected by lockdowns and reduced commercial activity.
Kenan Foundation Asia has been supporting SMEs in Thailand for over 25 years. We understand the needs of small entrepreneurs and continue to help entrepreneurs recover from the pandemic and move forward with
How SMEs can get to know their ‘buyer persona’ to increase sales
“With ten thousand page followers, why can’t we sell any products?” This important question came from Thai SMEs who participated in Boost with Facebook, a digital marketing skill development project. The reason behind this challenge is that the entrepreneurs did not have an understanding of their customers. As a result,
Turning the tables: creating online business in agriculture
For small businesses, turning a crisis into an opportunity can be one of the most impactful strategies to leverage business growth, especially during a recession where entrepreneurs may have to pivot their product management or find other distribution channels to survive. This was certainly the case for Ammorn Banjong,
Never too old to dream
By day, Jenjira Pongsa, aka Jane, is a bank clerk at the Government Housing Bank. She also manages a Facebook Business Page called “Fit & Healthy By Jane” to share her healthcare knowledge and passion for staying healthy.
Jane believes that an online business can start from low investment. The