How SMEs can get to know their ‘buyer persona’ to increase sales

“With ten thousand page followers, why can’t we sell any products?” This important question came from Thai SMEs who participated in Boost with Facebook, a digital marketing skill development project. The reason behind this challenge is that the entrepreneurs did not have an understanding of their customers. As a result,

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Turning the tables: creating online business in agriculture

For small businesses, turning a crisis into an opportunity can be one of the most impactful strategies to leverage business growth, especially during a recession where entrepreneurs may have to pivot their product management or find other distribution channels to survive. This was certainly the case for Ammorn Banjong,

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Never too old to dream

By day, Jenjira Pongsa, aka Jane, is a bank clerk at the Government Housing Bank. She also manages a Facebook Business Page called “Fit & Healthy By Jane” to share her healthcare knowledge and passion for staying healthy.
Jane believes that an online business can start from low investment. The

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Good health and wealth begins with us

“If you want to do something, do it and always be an evolving learner.”
These are some of the inspiring words Ms. Sujira Charoenjit, aka Ouy, shared about her recent experience with Kenan. Ouy is a retired bank clerk from Government Housing Bank, and she was a participant in “GHB

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Inspired to lead: on a journey towards entrepreneurship

Nguyen Thai Anh is a 22-year-old freelancer in Yen Pong, Bac Ninh Province, Vietnam who has his sights set on starting his own business one day. In a resourceful pursuit towards this goal, he found the Young Southeast Asian Leaders Initiative (YSEALI) program which focuses on developing youth leadership

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Small Restaurant Adapts for Sustainable Business Success

One of the things that Boost with Facebook has given great importance to is to provide people from different backgrounds access to training to build their digital marketing skills, for example, disabled people, LGBT, the elderly, low income, or other marginalized groups. Khun Yosanat is one of these inspirational

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Help Thai farmers go digital before it is too late

The COVID-19 pandemic has not only taken its tolls on peoples’ health but has also created a global economic downturn. Many people are struggling financially and are being forced to sell or wind down their businesses. Certain consumer behaviors have changed, perhaps forever. People have been locked down at home

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A Simple Planning Template for Small Businesses

For any aspiring small business owner to take an idea and turn it into a successful business, he or she must first develop a sound business plan. Traditionally, writing a business plan has been an arduous process, requiring the entrepreneur to conduct market research, a SWOT analysis, and so on

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What inspired you to start your own business?

I wanted to create a new landmark in my hometown. I believed that my house had great potential to attract tourists because it is located in an important economic area of Chiang Mai and near popular destinations. Furthermore, I wanted to provide foreign tourists with a warm welcome to

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