Marketing planning
All successful organization strategies start with planning. Marketing planning involves forecasting the future market environment, and then selecting the optimum goals, objectives and positions to have the best chance of success in that environment.
There are different levels or hierarchies of objectives in an organization. They are:
Organization
Agriculture’s digital transformation: helping Thai farmers boost their businesses online
The COVID-19 lockdown and associated travel restrictions have impacted over eight million farmers across Thailand and required many farms to close temporarily. Yet, amidst this challenging economic crisis, digital transformation is escalating at a rapid pace.
To help ensure Thai farmers can benefit from a smart and sustainable digital future,
Four tips for better sleep
Living in a fast-paced and highly competitive world requires us to be productive and energetic most of the time. In order to stay both physically and mentally healthy, many people take care of their health by maintaining good nutrition, jogging in the park, or going to the gym. However,
Advancing Equity and Inclusion in Thai Industry: A Celebration of International Women’s Day
Marked annually on March 8th, International Women’s Day (IWD) is an opportunity to recognize and celebrate the achievements of women and to contribute to a growing global community committed to taking action against gender bias and towards greater social inclusion.
Kenan Foundation Asia joins the celebration of this important
Optimizing a comprehensive approach to COVID-19 vaccines
COVID-19 vaccines have been developed globally in record time, but questions about the vaccines’ safety and efficacy are of concern to some people in Thailand. A recent poll published by Suan Dusit University found that 83% of the respondents (a total of 1,570) in Thailand are concerned about the COVID-19
STEM learning builds 21st century skills for students and teachers
“Teaching is not merely about providing knowledge to students. It must answer the question of what students can do with that knowledge in the future. I have realized that STEM can help,” shared Ms. Dau Van Nga, a physics, technology, and informatics teacher at Xuan La Secondary School in Tay
Using social media to promote your CSR project
Five seconds. That’s the average amount of time you have to capture someone’s attention on social media. Five seconds is even less than the average attention span of a goldfish.
Social media usage is one of the world’s most popular online activities. According to Statista, “in 2020, over 3.6 billion
Inspired to lead: on a journey towards entrepreneurship
Nguyen Thai Anh is a 22-year-old freelancer in Yen Pong, Bac Ninh Province, Vietnam who has his sights set on starting his own business one day. In a resourceful pursuit towards this goal, he found the Young Southeast Asian Leaders Initiative (YSEALI) program which focuses on developing youth leadership
Program brings new beginnings for both teachers and students
What, exactly, sparks into being our love of learning? Is it our sense of touch? Holding a test tube while seeing the colorless solution slowly turn a deep yellow? Our sight, then? What is it that pulls us through the array of information to be memorized, and bring in its
Supporting the underserved in the community
Chatter and movement, culminating in an excited echoing noise in the room. Perhaps an uncommon response from a teacher with thirty-plus students in an eighth grade chemistry class, but to Mr. Sittipong Tummuthit, this is a good thing. This is the energy he strives for in the classroom. Into his