How SMEs can get to know their ‘buyer persona’ to increase sales

“With ten thousand page followers, why can’t we sell any products?” This important question came from Thai SMEs who participated in Boost with Facebook, a digital marketing skill development project. The reason behind this challenge is that the entrepreneurs did not have an understanding of their customers. As a result,

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Turning the tables: creating online business in agriculture

For small businesses, turning a crisis into an opportunity can be one of the most impactful strategies to leverage business growth, especially during a recession where entrepreneurs may have to pivot their product management or find other distribution channels to survive. This was certainly the case for Ammorn Banjong,

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Never too old to dream

By day, Jenjira Pongsa, aka Jane, is a bank clerk at the Government Housing Bank. She also manages a Facebook Business Page called “Fit & Healthy By Jane” to share her healthcare knowledge and passion for staying healthy.
Jane believes that an online business can start from low investment. The

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Good health and wealth begins with us

“If you want to do something, do it and always be an evolving learner.”
These are some of the inspiring words Ms. Sujira Charoenjit, aka Ouy, shared about her recent experience with Kenan. Ouy is a retired bank clerk from Government Housing Bank, and she was a participant in “GHB

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What does “big data” mean for nonprofit organizations?

The private sector has used predictive analytics for many years, but it is still not widely used in the nonprofit community. Yet, predictive analysis can be a powerful tool for nonprofit organizations to improve operations or program design to ensure that beneficiaries can be empowered more efficiently and effectively.
Welcome

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How to create a successful organization marketing plan

Marketing planning
All successful organization strategies start with planning. Marketing planning involves forecasting the future market environment, and then selecting the optimum goals, objectives and positions to have the best chance of success in that environment.
There are different levels or hierarchies of objectives in an organization. They are:
Organization

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Four tips for better sleep

Living in a fast-paced and highly competitive world requires us to be productive and energetic most of the time. In order to stay both physically and mentally healthy, many people take care of their health by maintaining good nutrition, jogging in the park, or going to the gym. However,

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Optimizing a comprehensive approach to COVID-19 vaccines

COVID-19 vaccines have been developed globally in record time, but questions about the vaccines’ safety and efficacy are of concern to some people in Thailand. A recent poll published by Suan Dusit University found that 83% of the respondents (a total of 1,570) in Thailand are concerned about the COVID-19

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