Key Responsibilities
Kenan brand building
- Formulating the plan and managing communications programs to align with the organization’s strategies and goals
- Promoting and executing of all communications and media actions on all channels
- Assist marketing manager for communications plan support always-on and campaign based marketing activities
- Develop media relationship and network across platform
- Identify market trends and insights to optimize existing communication media for better engagement metrics
- Support marketing manager as a brand custodian to ensure every communication is according to brand guideline
Content Management
- Lead execution of strategic contents for Marketing / Communications campaigns
- Creating content plans and persuasive marketing copies based on analysis of audience and media channels and to promote the program & services
- Proofreading and support project team in producing articles and blogs as well as aligning with brand positioning
- Supporting the design of content, e.g. using infographic, illustration and right media
- Proofread, edit, and Thai translate the content provided for all marketing publication and material
Assist in Projects Communication
- Leading and supporting communication plan and execution of Kenan’s projects
Qualifications
- At least 3 years of direct experience working in Marketing, Content writing or related.
- Bachelor’s Degree or higher in Arts, Communications, Marketing, Journalism, or Business Administration
- Native Thai speaker with outstanding English communication skills both written and verbal
- Basic marketing and media landscape
- Social media platform management
- Able to write and create storytelling in Thai and English (business writing a plus)
- Content planning/mapping
- Good analytical skills, especially data analysis as it relates to social media.
- Digital Content marketing or journalism is a plus
- Graphic Design knowledge is an advantage
