16th Floor, CTI Tower, 191/64 Ratchadapisek Road, Klongtoey, Bangkok 10110, Thailand

email: [email protected]



Kenan Foundation Asia believes in a world where everyone has the right to build a better life for themselves, their family, and their community.

We look forward to seeing you in Phuket

If you have any questions, please contact: [email protected]

Developing an Inclusive Economy

COVID-19 not only disrupted the market landscape but also impacted MSMEs. To address this, APEC must explore best practices to enable non-competitive MSMEs to adapt to the post-pandemic era. Thereby fostering a sustainable and inclusive economic recovery.

How MSMEs should Adapt to an Evolving Market Landscape

  • Gain a deeper understanding of consumer trends and the impacts on MSMEs
  • Learn how MSMEs build the capacity to overcome challenges, particularly digitalization, and adapt to their practices
  • Identify regulations and actions that can be adopted to support the MSME adaptation
  • Obtain key recommendations that will be circulated among the Ministries of Commerce, SME Promotion Agencies, and MSME networks

4 key benefits of joining the event:



9:30 – 9:50

Opening Speech and Keynote Address

10:00 – 11.20

Panel + Q&A - Evolving Trends in the Next Normal: Implication on MSMEs and Policymakers

September 5-6, 2022 

09.00 – 16.30 (UTC+7)

09:00 – 9:30

Registration and Networking

September 6

September 5-6, 2022

9am - 4:30pm 


SAii Laguna Phuket, Thailand

September 5

11:20 – 11:30


11:30 – 12:30

Presentation + Q&A - Digital Market and Platform Economy: How Should MSMEs
Navigate the Rise of Online Platforms?

12:00 - 13:00

Lunch break

13:30 – 14:45

Panel - The Role of Competition Law and MSME Market Access

14:45 – 15:00


15:00 – 16:15

Presentation + Q&A - Enhancing Resilience: Case Studies of MSME Promotion and Adaptation

Download full agenda

16:15 – 16.30

Day 1 Wrap-Up

APEC Ready for the Next Normal

The workshop aims to build the capacity of MSMEs to adapt to the changing market landscape. The two-day event will feature a series of presentations and discussions with a focus on three critical areas:
 1) The impact of changing consumer trends on MSMEs
2) Policy approaches to foster MSME competitiveness 
3) Identifying MSME best practices

At the end of the workshop, participants will engage in interactive scenario planning and role-play activities to examine the ways forward for key stakeholders involved in promoting MSME resilience.

09:00 – 09:30

Registration and Networking

09:30 – 09:45

Welcome & Recapitulation of Day 1

09:45 – 11:45

Presentation + Q&A - Markets of Last Resort: Corporate & Public Procurement in light
of the COVID-19 Pandemic (including break)

11:45 – 12:30

Panel - Keeping Up with Shifting Consumer Behavior: Opportunities and Challenges for MSMEs

12:30 – 13:30

Lunch break

13:30 – 16:30

Workshop - Scenario Planning for the Ways Forward

16:30 – 16:45

Closing Remarks and Photo

Wimonkan Kosumas

Office of SMEs Promotion, Thailand

Norlela Bte Suhailee


Michael Bäk

Facebook Thailand from Meta

Jamie Brennan  

Amazon Global Selling

Nusra Chankaew


Chao-Chiun Liang

Industrial Technology Research Institute, Chinese Taipei


Siriporn Rathie

UN Women

Giulia Ajmone Marsan

Economic Research Institute for ASEAN and East Asia

Shirley Ng

Hong Kong Trade Development Council

Srihanath Lamsam

Robinhood, Thailand

Kobsak Duangdee

Thai Bankers' Association

See Pei San 

Far East Flora


Ben McCarthy


Kiranjit Singh



Sumi Soorian

Phuket Hotels Association

Yingyong Tanthanapongphan

Selfmade Finance

Luke Tay

Cornucopia FutureScapes, Singapore

Moderated by Varin Sachdev

Malcolm Luey

Ministry of Business, Innovation and Employment, New

Zhu Li

Ministry of Finance, China

Akrapon Houbcharaun

Office of Trade Commission Competition

Erika Bozzay


Tin Ledesma

Soak Artisan Soap

REGISTRATION CLOSEDView their profiles

Leah Won

Australian Competition and Consumer Commission