4 Lessons for Thai SMEs: From the ‘Unlocking SME Potential’ seminar

Thai SMEKenan Foundation Asia partnered with the Office of Small and Medium Enterprise Promotion (OSMEP) conducting the Unlocking SME Potential seminar with generous support from well-known Thai companies such as Banpu PCL, Facebook Thailand, SCG Cement-Building Materials, Ngern Tid Lor PCL, LINEMAN Wongnai, LINE Thailand, JD Central, The McKinsey Global Institute, Organon, and PwC Thailand. Through this collaboration, Kenan has harnessed its pursuit to empower people with knowledge, technology, and skills to create resilience among Thai SMEs for the Next Normal.

COVID-19 is a catalyst

The COVID-19 crisis has accelerated digital transformation as customer behavior has evolved significantly, and several companies are starting to challenge the traditional way of work. Moreover, access to technology has become more affordable, which allows all businesses, from large to small, to thrive if they can implement a digital transformation.

Understanding the nature of digital

With the global outbreak of COVID-19, the nation’s overall economy has been severely impacted. To survive this pandemic, SMEs need to understand online platforms, which can act as a key to open a digital future and maintain sustainable growth in today’s world.

People are the key

Apart from understanding the digital tools, one vital factor in achieving business success is your employees; people are the engine of an organization. Only a company with a forward-looking attitude and the ability to maintain resiliency among its workforce can foster digital transformation in the long term.

Online and offline as one

Nowadays, the differences in customer behavior on online and offline platforms have become blurred. For example, previously, people tended to go shopping online for a specific purpose, but now they spend more time choosing and comparing products online. Therefore, SMEs need to understand their strength to deliver the right message to the right customers at the right time seamlessly.

Learn more about Kenan’s work to support Thai SMEs: www.kenan-asia.org/small-business-competitiveness

OSMEP next normal

Kenan Asia

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