The project works in Bang Kuwat, a quickly urbanizing community just 30 kilometers north of Bangkok that is home to one of ThaiBev’s largest distilling facilities, the Sura Bangyikhan Co. Ltd. There, Kenan and ThaiBev are strengthening local relationships, improving employee engagement, empowering community leaders, and promoting youth leaders to address the community needs of today and tomorrow, and ensure Bang Kuwat’s sustainable future.
Since beginning in June of 2014, Kenan has implemented a participatory engagement process to bring together diverse stakeholders to work for common project goals. In addition, eighteen youth-led community projects, developed through the youth clubs established under the project and drawing on lessons learned at the youth leadership camp, are currently being implemented in local communities. Each youth-led community project concentrates on promoting the involvement of different actors within the community, including ThaiBev volunteers, to address identified community needs and create a better quality of life for Bang Kuwat residents. During its first two years, Kenan conducted camps for 130 at-risk youth, developing their self-awareness, communication skills, and confidence. They are now applying this knowledge to lead 12 community development projects, which have attracted the support of more than 600 community members.